The number of corporate and MICE participants at ITB Asia has increased by 49% compared to last year, according to the event’s press release.
“To reflect this strong support and an increased focus in this area, ITB Asia will launch several new initiatives for the MICE and corporate segments, including gathering industry leaders at the newly launched MICE & Corporate Hub.
The reinvigorated MICE sector bodes well for Lao properties with business event facilities. Currently a group of Lao hotels and DMCs are banding together to promote MICE in the country.
