From 13-25 April, Sheri Kimes surveyed 893 hotels from 94 countries to uncover how they responded to Covid-19. The professor at the Cornell University School of Hospitality Management published the findings on 29 April in a simple slideshow-like report, with easy-to-read graphs and bullet points. (Download below)
The survey’s questions logically followed from when the hotels first noticed an impact from the virus, through tactics deployed, including marketing, operations, and cost-cutting measures. How they handled refunds, and future plans concluded Part 1.
The survey then moved to open-ended questions to reveal participant’s:
- Reflections on initial response
- What’s worked
- Things to avoid
A special thanks to Pullman Luang Prabang General Manager Denis Dupart, who took part in the study and shared the results.