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Covid-19 has rattled tourism and hospitality marketing. Safety and sanitation have pushed their way to the front of the pathway to purchase. Rooms, menus, attractions, and sustainability are now seeking cover under the umbrella of trust.
Photo: Riverside Boutique Resort, Vang Vieng
Travel trade communications are currently focusing on building trust. WeAreLao.com publishes original articles that show Laos is a safe destination. We also share experts’ opinions and what other destinations are doing on our Facebook group. Most professionals stress the need to stay in touch with clients and suppliers during the pandemic, and continuously update them. This builds trust.
Tell your clients the truth, and keep them posted on the current situation. Explain how your business will ensure customers’ safety, and present photos to prove it. Use this opportunity to inform them about your downtime activities. Touch on new products. Keep customers in the loop. Honest and informative communications instill trust.
Photo: Riverside Boutique Resort, Vang Vieng
Lao tourism and hospitality businesses often use the Green Season slowdown to update their websites and revise brochures. Covid extended this year’s low season, while adding safety and hygiene to must-have content. How do you do that?
You can add a paragraph to your homepage, edit in the new content to your existing pages, or consider a separate menu item. Use photos to show how you are safe. Those who do will have an advantage when tourists start planning their post-Covid trip. Competition will be tough at first, but safety will make you stand out.
Need help? We Are Lao knows that Covid has crushed budgets, so our Co-founder and Content Director Bernie Rosenbloom is slashing his copywriting rates. Bernie brings more than 20 years of experience in content writing and journalism to the Lao travel trade. He understands that money is tight, but he also knows how to stretch a buck.
Bernie zeroed in on tourism and hospitality in 2004, when the Pacific Asia Travel Association (PATA) commissioned him as a website content writer. Over the years, well-known brands retained him, including Best Western International, THAI Airways, and Delivering Asia Communications, before Bernie focussed on Lao tourism in 2009. He knows how to help you communicate trust.
Contact Bernie@WeAreLao.com.
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