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Lao Handicrafts: From Household Basics to International Markets
By Keoxomphou Sakdavong Laos is a small country but rich in culture, traditions and lifestyle with 49 ethnic groups, each having its own unique motifs, and their traditional knowledge in handicraft production is passed down from one generation to the next. President of the Lao Handicraft Association Hansana Sisane pointed out that handmade products have been continually improving and gradually getting better known in international markets. “The most outstanding feature of this local wisdom is weaving. Every Lao woman knows how to weave and is familiar with the whole process of textile production, whether in silk or cotton or for their own use. Traditional weaving is part of their lifestyle and every part of the country has unique designs from each ethnic group,” Hansana said. When Laos began opening up and in the 1990s international visitors started arriving, handicraft producers started switching focus from items for household, daily and religious use to commercial souvenirs for tourists. This was the beginning of the Lao handicraft industry. In 1998 the Lao Handicraft Association was established. “At first there were only six handicraft organisations but now there are over 1,000 with about 50,000 to 60,000 people related to it,” Hansana explained. The association has initiated numerous activities to help improve the quality of local handicrafts. Producers have learned about market requirements such as standard sizes and preference for natural fibre. Artisans are also getting assistance from overseas experts such as the Japanese to help them improve their products to meet domestic and export market needs. The sector is also promoting outstanding product contests and fashion shows to help encourage and promote traditional Lao handicrafts and textiles. Producers have also been actively participating in overseas events to promote their wares and now Lao handicraft products are better known among international consumers. “Lao handicrafts have now been developed so there is more variety, better quality, and more sophisticated designs,” Hansana said. “Our products have more variety than in the past. Big buyers used to come with their designs or producers followed instructions accordingly but now handicraft makers have their own designs to sell so they can preserve their own unique style.” Local artisans design their products according to traditions in their village and adapt products from their everyday life combined with knowledge of the requirements of international markets. This lets them produce unique, practical and attractively designed products. “This year, we are working on getting the Naga textile pattern officially recognised by the United Nations Educational, Scientific and Cultural Organization (UNESCO). If we achieve this, it will be another step in elevating Lao textiles on the international stage,” Hansana said. Every year, handicraft exports are increasing, mainly to Japan, Europe and the United States as well as within the region. “I might not be able to say how much in volume but every year it is increasing,” he added. Exported handicrafts include textiles, wood and silver products and other items. Hansana noted that handicraft preservation is now growing hand in hand with economic development, with many producers setting up learning centres where ordinary folk can learn traditional skills and pass them on to the next generation. Some producers have also written books about handicraft techniques to preserve traditional crafts. “We have also proposed that the government initiate an outstanding handicraft producer award so that talented artisans can be honoured and their knowledge passed on to the next generation.” Hansana said Lao handicrafts also combine well with the tourism industry as all visitors want souvenirs. With support from the Japan External Trade Organisation (JETRO), producers have learned about the standards, design, packaging and market needs for handicraft products. “Currently, we also have another project focussing on semi-finished products for decoration as this market is booming, especially in hotels, restaurants and other venues.” This year the 17th Lao Handicraft Festival is held at Lao-ITECC in Vientiane and ends today. There are over 400 booths, with over 200 dedicated to handicrafts from every province in the country. There are also cultural exhibitions, product contests, workshops and handicraft demonstrations at the event. The festival provides a meeting place for buyers and producers and allows artisans to share information so they can improve their methods and build business networks. Source: Vientiane Times
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Lao Handicrafts Festival Draws Crowds
The Lao Handicraft Festival comes to a close after a crowd-filled nine-day run at ITECC Vientiane that kicked off on 27 October. More than 100 craft producers came from around the nation to display and sell a range of crafts and products. Check out these photos from the Lao Handicrafts Association’s fest, and visit We Are Lao’s new “Crafts & Products” search engine. Booths lined ITECC Vientiane for the Lao Handicraft Festival. Bamboo-ware for any need. Something for the house As close to real as you can get Frames for art Bamboo furniture from a certified producer Wooden carvings for walls and shelves How about a nice bronze gong? Or a bottle of wine? Silk and embroideries lined the tables and walls. The demonstration area attracted attention. Natural products and rugs Fans made by hand before your eyes Can’t beat the price. The latest Lao fashion and accessories Contest winner Loads of natural goodies Xieng Khouang Tourism is in the house.
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Ma Té Sai Expands to Singapore
Social enterprise Ma Té Sai is expanding into Singapore, bringing their range of fair trade Lao handicrafts to an international market. The first pop up stand at Chevron House at Raffles Place, will open November 2018, with additional pop-up shops planned in different Singapore locations throughout 2019. “Ma Té Sai has always had a strong Singapore customer base, with visitors to our Luang Prabang shop recognising the quality and craftsmanship of products made in villages,” said Ma Té Sai Co-Founder and Managing Director Emi Weir. “We’ve also had an overwhelmingly positive response from Singapore customers to our range of modern designs that we co-created with artisans from ethnic groups across Laos. Opening in Singapore makes sense, and the new channel will generate additional income for the villages.” The modern designs include the Sabai homewares and accessories range of luxe cottons that have been naturally dyed, handwoven and sewn in an ethnic Tai Lue villages in northern Laos, three hours from Luang Prabang. The range includes cushion covers, blankets, table runners, sarongs and towels. Ma Té Sai sent four women from these villages to learn how to sew in Vientiane. By developing this additional skill, all production can remain in the village and the women have another way to earn income. The Singapore retail stand will also include Ma Te Sai’s signature products such as recycled bomb metal jewellery cast in Ban Naphia, “the spoon village” in Xieng Khouang Province, bamboo handicrafts from villages in Vientiane and soft cotton scarves from a cooperative in Oudomxay. The complete Ma Té Sai catalogue is available online. The expansion into Singapore means the social enterprise can sell beyond the limited, seasonal tourist trade at their shop in Luang Prabang. “Having travelled widely in Southeast Asia, I can see what an impact can be made at a village level by purchasing locally made goods” says May-Sze Lee, Ma Té Sai’s Singapore representative and a long standing professional in the tourism and aviation industry. About Ma Té Sai Ma Té Sai means “where is it from?” in Lao language. Started by Emi Weir and Cleménce Pabion in 2010, the Luang Prabang-based social enterprise works closely with local weavers and artisans. Ma Té Sai’s motto “from the village, for the village” highlights their ethos in keeping production in the village, working in development and raising funds to provide training opportunities for women in rural communities. By providing fair wage and sustainable income, their goal is to keep traditional craft alive and inspire the preservation of knowledge for the next generation. Pop-Up Details: From 5 to 30 November, open Monday to Friday 11am to 7pm. Pushcart No. 7, Change Alley Chevron House, 30 Raffles Place, Singapore Contact For more information visit www.matesai.com Social Media: Facebook @mate.sai or Instagram @ma_te_sai Luang Prabang, Laos Emi Weir, Managing Director E: emi@matesai.com T: +856 20 22 959 091 Singapore May-Sze Lee, Director E: Singapore@matesai.com T: +65 9030 7349
