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Lao PDR Tourism Recovery Roadmap
Laos now has a draft for a Tourism Recovery Roadmap. Prepared by Australian-based Synergy Insights Consulting, the strategy focusses on The Impact of the COVID-19 Pandemic; Approaches and Interventions; Current Challenges, Emerging Trends and Recovery Influencers; Recommendations for Recovery Priorities and Actions; and Phases, Actions, an Accountabilities. Stay on top of what is in the works and download here. Summary and analysis to follow…
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Navigate the Covid-19 Maze with PATA’s Latest Guide and Resource Kits
PATA’s Crisis Communications Center has published two resources to help the travel trade navigate their way through the Covid-19 Pandemic maze. These are now available at Downloads | We Are Lao. PATA Destination Marketing Guide for Covid-19 The resources here are a guide for a managed discussion with Destination Managers and the trade and will need to be adapted for each destination. This will include gaining access to and using data to guide the discussion, as well as past and current destination marketing materials and case studies, as listed in the Facilitator Guide. Download https://wearelao.comhttps://wearelao.com/sites/default/files/styles/media_thumbnail/public/PATA%20Destination%20Marketing%20Guide%20for%20Covid-19.pdf PATA Covid-19 Resource Kit PATA’s Crisis Resource Center has published a toolbox to guide the private sector travel businesses through the Covid-19 pandemic. These guides dive into pertinent topics including Communication Strategies, Covid-19 Signage Kit, Crisis Communications Planner, and Hospitality, SME, and Tour Operator Recovery Kits. Download https://wearelao.comhttps://wearelao.com/sites/default/files/styles/media_thumbnail/public/PATA%20Covid-19%20Resource%20Kit.pdf
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Cutting Edge Reports on Covid’s Impact on Travel and Asian SMEs
Download and read these year-end reports on Covid-19’s impact on travel (Deloitte) and its effect on Asian SMEs (ADB). Some of the findings may not be what you expected, others predict a path ahead, and all are extremely insightful. The 2020-21 annual report, “Travel Weekly Insight”, produced in association with Deloitte, suggests a substantially reduced number of overseas holidays in 2021. Counter to some forecasts, it suggests no significant change in the type of holiday, no great switch to the outdoors or away from luxury hotels, and no shift away from all-inclusive. There also appears to great acceleration in the embrace of technology, albeit this may simply be taken for granted. Download .pdf (5MB) The Asia development Bank’s “Asia Small and Medium-sized Enterprises Monitor 2020” explores the impact on Covid-19 on MSMEs in developing Asia. The report provides a rich set of initial facts and idea for government to develop evidence-based policy-making to support the revival of MSMEs hurt by the pandemic. The report aims to contribute to the ongoing policy discussions on firm-level support measures needed to reignite Asian economies. Download .pdf (1.1MB)
